Eddie | 03 June 2012 |
When you go to the store, you probably notice the colorful multitudes of eco-product labels. The claims are diverse, touting everything from “100% recycled materials” to “cruelty-free” farming methods. But how can you tell if your money is going toward a good cause or a clever marketer? Here are a few tips to remember…
What to Look For
Like any marketing claim, eco-labels are only as strong as the review process that backs them. The best labels are certified by independent organizations with consistent standards, transparent operations, and effective oversight. You can view ratings of specific labels in the GreenerChoices.org eco-label database. Most of the well-known labels, while not always uncontroversial, are safe bets.
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